The main reason for people to optimize a website for search engines is so they can make money online. If you are creating websites or are blogging for fun then you should not be concerned about optimization as much. Search engine optimization begins during the creation of a new website or blog. When you choose the URL it is important to know what terms you would like to rank well for. Place the main term you would like to rank well for in the URL. This will tell Google that your web presence is relevant for the term. If you are not sure what terms carry the most traffic in your niche I recommend going to Google Adwords Keyword Tool and searching for some keywords in your niche. If you are wanting to start a presence teaching others about cooking then go the the tool and type in terms such as “cooking”, “how to cook”, and “learn cooking”. This tool will tell you the amount of monthly traffic searching for the term you inputed and give you a list of related terms with the amount of traffic for each. The reason it is important to pay attention to traffic when trying to pick keywords is it will determine the amount of money you can make. The more traffic a term has the more money you will make if and when you rank well for the term.
Once you have decided on a few terms you would like to rank well for it will be time to implement them on your site. This means you should place the terms throughout the content and headings. There are a few things that you should be aware of before you begin keyword implementation on your site. First and foremost never sacrifice the readability, visibility, or usability of your website to rank well in the search engines. The main goal for any online business professional is visitor satisfaction rather than search engine satisfaction. Also when optimizing your site never use sneaky tactics. The reason for this is if Google and the other major search engines think that you are trying to trick them into giving you better search position you will be de-indexed which means no organic traffic. Place the terms you would like to rank well for naturally throughout your presence and this will not be a problem.
The final steps of search engine optimization are going off site. To rank well in search engines you will need keyword optimized links. These are links with the keywords you would like to rank well for between the anchor tags. If you don’t know about HTML or what anchor tags are go to w3schools.com and go through the link tutorials. When link building focus on links that allow you to choose what text is displayed for your links. Some good places to begin building links include article directories, forums, blog commenting, guest posting, article marketing and link exchanges. Most of these will allow you to place your keywords in the link text.
Once you begin ranking well if you would like to monetize I recommend the affiliate programs on this paid surveys website.