If you are wanting to earn money online the best way to do so is starting a web presence and ranking well in the search engines. Traffic will come to your presence from Google and the other major search engines then all you will need to do is monetize the traffic with ppc publishing, affiliate marketing, or selling your own products and services. To begin you will need an idea for a business. When trying to choose a topic there are a couple of considerations to take into account. The most important of these is your interest in the topic. You will need to choose a topic which you have had interest in for some time. Remember you will have to write about this subject for years to come so be sure you are genuinely interested so you can write about it for years to come. Another important consideration when trying to figure out the topic you will be creating an online business for is the amount of traffic. To find this go to Google Adwords Keyword Tool and input a term. This tool will bring up the amount of monthly search traffic any given term has.
The next step is the creation of your website or blog. If you are new to the online business world then you should stick with free hosting services. In the beginning you have no reason to pay it is also good to stick with free services until you know what you feel is worth spending your money on. One of the best free hosts for those interested in a standard static website is 000webhost.com. This host will allow you to create a decent sized website with a reasonable amount of traffic for free. Another reason this I really like this host is they will not place banners on your presence. Another couple places which are really good for free hosting are the blog hosting platforms which include wordpress.com and blogger.com. These make it possible to create a free presence without having to know HTML or other web programming languages.
Now you have a topic and a presence it is time to start working on search engine optimization. You will need to work on site and off site. On site SEO consists of placing the terms you would like to rank well for on your page. The places on page which are important and should have the terms include the URL, headings, titles, and within the first few sentences of the content. Google and the other major search engines will look closely at these areas so be sure your main keywords are inputed here. Once your website it optimized the second part of search engine optimization is link building. When building links to your page it is important to remember that all links are not created equal. You should focus on websites which are relevant, high page rank, and willing to link to your site without you having to place a link back to theirs. This is called one way links and are by far the most valuable. Links with all three of these things are extremely hard to come by so as you look for them don’t skip link building locations that only have one or two of these three things. Some great places includes article directories which you can find by searching for “list of article directories” or “list of top article directories”. You should also build links at free web directories which you can find over at directorycritic.com.
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