Marketing To Your Audience

When people begin internet marketing with the attempt to make money online one mistake many people make is they market to anyone rather than their specific audience. If you market to anyone then when you begin receiving free web traffic it will be untargeted which means you won’t make money from the traffic. To avoid this the first step is learning search engine optimization and also doing research on your target audience. For many marketers across the web especially those who are just starting out any traffic is better than no traffic. Usually the idea of targeted traffic does not come until a website begins receiving untargeted traffic and learns not all traffic is the same. When marketing avoid techniques that are not targeted towards your audience. These types of internet marketing techniques include posting ads on sites that are not relevant to your own, social bookmarking, and random link exchanges. You may see traffic from these types if internet marketing techniques, but will notice a very low conversion.

To begin increasing targeted traffic to your presence start with finding the keywords that relate to your presence and have high traffic volumes. One of the best places to do this is Google Adwords Keyword Tool. Type a couple of terms into this tool such as your websites title and look through the list it will generate with relating traffic. The first terms you should begin optimizing your website for is the terms which are the closest to your business. One good example of this is if you are selling red shoes you want to rank well for the term “buy red shoes” rather than “buy shoes”. Focus on these keywords in the beginning rather than general terms. Once you have the first position for all your super high targeted terms it will be time to move onto more general terms. This is when you should begin building links for terms such as “buy shoes” or just the term “shoes”.

The final step is building links which will help increase search engine position for the terms you build links for. When building links make sure you place the keywords you would like to rank well for between the anchor tags. If you want to rank well for the term “buy red shoes” then you want that to be the text your link displays. To begin building keyword optimized link one of the best places especially for new websites is directorycritic.com. It is here you will find thousands of free web directories all of which will allow you to place keywords in the title box which will help you begin ranking well in the search engines for those specific terms. You should also spend time with article marketing since this is the way which you can generate unlimited links from one article.

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Article Marketing During Search Engine Optimization

Search engine optimization is one of the most difficult parts of running an online business. If you are successful then getting traffic to your website is not an issue. The problem is ranking well in Google is extremely difficult especially for keywords that have massive amounts of traffic. When learning search engine optimization you will need to know about on site SEO and off site SEO. Off site SEO is link building with keywords between the anchor tags. One of the best places you can build keyword optimized links is article directories. To understand the true value of article directories it is important to understand their place in internet marketing. Article marketing has an instant pay off as well as a residual pay off. When you submit content to an article directory and it is published you will begin receiving website traffic directly from the article directory. You will also receive backlinks from the article directory directly.

When attempting to market articles you will need to get the articles published. This means you need to write well enough to pass the review. This is when an editor reads you article and determines if the quality is up to the article directory standards. You will find tough reviewers when submitting to the top article directories such as ezinearticles.com and buzzle.com. If you are having trouble getting articles published on these directories you may want to consider submitting to newer article directories. These directories are actually in need of content so they are much more lenient when reviewing articles. The only problem with submitting to these article directories is the chance of gaining high quality backlinks or getting your article republished is much less likely compared with the top article directories.

To see the full help that article directories and article marketing can provide to your search engine optimization campaign you must learn some HTML. A link to your website or blog is helpful, but will not help you rank for a certain keyword or term unless you place that term between the anchor tags. If you do not know how to do this and would like to learn visit w3schools.com and take the link tutorial. Another useful SEO trick with article marketing is making sure that you are writing on topic with your website. If your website is about online business then you need to focus your article writing efforts on online business topics. You can spread out the topics to things such as internet marketing, affiliate marketing, and making money online, but you do not want to go to far off and write on topics that have nothing to do with online business at all. The final trick to article marketing if you want to become a professional it is mandatory you get all the practice you possibly can.

Basic Free Internet Marketing

Few people understand the basic concept of internet marketing. They get confused when they are unable to make money online and will usually end up quiting their online business dreams before they have even begun. If you would like to have the chance at working from home full time then the most important aspect of internet marketing that you will need to understand is to become a true success your website will need to have the content to market itself. If your content has quality when visitors come to your website they will be likely to share your website with others and when webmasters and bloggers come to your website they will be likely to place your link on their website. This should be the main goal of any online business owner. It is possible and to a certain extent necessary to build links for your website, but your content should do the majority of the work.

One important step when trying to create content that will generate niche interest is making sure the content has not been written over and over by other webmasters. The best way to know what is being written about within your niche is making sure you read all the top blogs within your niche. This will help you quickly become one of the experts and when your write help ensure you are writing facts rather than opinion. If you are wanting to know if a specific title has been used then type the title into Google. This will be one of the quickest ways of determining whether or not the article has already been taken. You may want to read one or two of the articles that comes up when you put the title into Google. On occasion the article will not be high in quality and if this is the case you should write the article even if it has already been written.

Creating content is important when trying to create a sharable website, but will not get you free website traffic during the first few months the website has been created. To do this you will need to build links and there are multiple free places which you can do so. Some of the best links come from article directories and if you are writing content regularly then you will have plenty of content available to submit to the directories. Make sure you follow all the rules when submitting content to article directories to ensure publication of your articles. The majority of article directories will place a link resource box at the end of the article where you will be allowed to put your name and a couple of links. Another excellent place to build links for a new website is free link directories. To find lists all you need to do is go to Google and type in “list of free link directories” or go to directorycritic.com.